I'm calling this active advertising cos I just don't know what to call it. What do you call an advertisement that requires you to research to find out what the advertiser wants to tell you? Well, since it appears the advertiser wants to involve the audience and wants them to work actively to understand what is being advertised (I hope all that made sense), I'd call it active advertising.
So, I came across such an advertisement on a billboard at the same location I saw the billboard of the Pastors that I said bothered me. Matter of fact, aside the message, this billboard too bothers me cos it has a pastor with a ring, which he appears to be advertising. Do the rings have some kind of powers? (just wondering)
|Yeah, nice ring!|
It really wouldn't have hurt if you'd just put there April 23 - April 28, 2013. That way, when it takes you forever to take your billboard down, we will know the conference is old news.